Module 1 – Online Tactics to Get More Clients
Your Website
The first place to start is to create a website for your business. Even if you primarily use social media and other places for attracting clients, it’s good to have a “home on the web.”
Create a well-designed website that tells potential clients what’s unique about your business. Make it clear what your business does. Emphasize your strengths and tell visitors why they should hire you. The primary purpose of your website should be to interest and engage clients, and lead them to place their first order.
If creating a website is a daunting task that you’re likely to procrastinate on, create a site using a platform like WordPress or SquareSpace. Make it simple and easy for yourself. You can add more or change the URL later, but for now, get it up and running so that you can start using it to gain clients.
For best results, use the main page of your website to get clients to sign up. Showcase the benefits of hiring you for the potential client and stress what makes your service unique. Give visitors a strong call to action telling them exactly what to do in order to get started with their first job. Make the process of placing that first order from you as easy as possible.
A great way to make your website more effective is to ask your current or former clients for testimonials. Put these testimonials on your website in a prominent place so that visitors can see that your service is worth trying. For your past and currently clients, this is also a good chance for a backlink. Ask them if they’d like to leave a link or other information on your site.
Once you have your website up and running, include its URL everywhere else you appear online, including social media profiles.
